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The majority of Fortune 100 companies are Numerator clients.How to activate Digital Download Code, Activation License Key Garden Paws Nintendo Switch Delivery Garden Paws Nintendo Switch The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,600 employees worldwide. Numerator is a data and tech company bringing speed and scale to market research.
The custom Numerator Survey was fielded to 1000+ verified Walmart and Target shoppers with a following verified Amazon purchase. Numerator Insights data covers the same range. Methodology: Share data is sourced from Numerator TruView and represents the period of Q1-Q3 2021 (1/1/21 - 9/30/21) and includes all channels and categories. Percentage of Retailer's Leaked Sales to Amazon, by Category Improving the in-store experience represented the largest gap (21 points) between Walmart and Target shoppers, with nearly 1 in 3 Walmart shoppers (28%) making this request, compared to 7% of Target shoppers. Offering lower prices was the top recommendation from Target shoppers (39%), compared to 36% of Walmart shoppers. When asked what Walmart or Target could do to capture more of a consumer’s purchases, nearly 2 in 5 consumers (39%) said Walmart should focus on product availability, 14 points higher than those who said the same for Target (25%). Walmart has an opportunity to capture leaked trips by reducing out of stocks and improving the in-store shopping experience, while Target could focus on pricing and promotions. Nearly a quarter (24%) of Target shoppers said they bought on Amazon because they had already searched for the products on Amazon before going in-store, 7 points higher than Walmart shoppers who said the same (17%). Lower prices were cited as the reason for shopping on Amazon by 22% of Walmart shoppers and 20% of Target shoppers. Nearly one-third of both Target and Walmart shoppers claimed “ease of delivery” as their reason for buying on Amazon – despite being in the brick-and-mortar store that same day. Product availability and ease of delivery were top reasons cited for buying on Amazon after shopping in-store.ģ0% of Walmart-to-Amazon shoppers said they made the Amazon purchase due to lack of product availability in-store, 6 points higher than reported by Target shoppers (24%). In addition to purchase data analysis, Numerator issued a survey to verify Walmart and Target buyers who had followed their in-store purchase with an Amazon order to understand the motivations behind cross-shopping. Target was the only retailer to have Grocery appear in the top five leaked categories (5.2% of leaked sales). Home & Garden products at Walmart had the highest percentage of leaked sales (18.5%) among all categories and retailers.Įlectronics leakage was highest at Costco (15.9% of leaked sales), followed by Walmart (14.9%) and Target (14.2%). The top four leaked categories (Home & Garden, Electronics, Health & Beauty, Apparel) accounted for over half of all leaked dollars at each retailer. General Merchandise items make up the majority of leaked sales to Amazon. By preventing leaked same-day trips to Amazon, Target has the potential to capture 10.3% in incremental sales, followed by Walmart (+7.2%) and Costco (+4.7%). Target has the largest opportunity to capture lost day-of sales to Amazon.
Over half (53%) of Walmart shoppers made an Amazon purchase within a day of shopping in-store at Walmart, compared to 38% of both Target and Costco shoppers. Walmart buyers are the most likely to shop on Amazon within one day. (76% of Walmart shoppers, 77% of Target shoppers, 75% of Costco shoppers). Roughly three-quarters of major retailers’ shoppers also shop at Amazon. The Amazon crossover is substantial and consistent across major retailers.